NELLA BELLA

In The Press

NELLA BELLA Care Instructions:

Holiday Collection in Stores November 2011!

Nella Bella goes high tech! Look for iPhone app SEELOVEBUY and watch OutTV's Men's Fashion Insider on October 1st.

Zazum, a New York-based company that is attempting to bring together automatic content recognition (ACR) and tcommerce (note: for more on the company, see the articles published on itvt.com, July 12th), contacted itvt.com last week to let us know that its flagship SeeLoveBuy iPhone app will make its broadcast-TV debut next month, during the October 1st episode of Canadian LGBT channel OUTtv's show, "Men's Fashion Insider" (airs 8:30PM ET/PT).

"Viewers who use SeeLoveBuy during a special 10-minute segment on 'Men's Fashion Insider,' featuring a new line of men's bags, called NB Man by Nella Bella, will be able to buy the bags as they appear on their TV screens," Zazum explains in its press materials. "To use SeeLoveBuy, viewers simply turn on the app when they see Zazum's blue heart in the corner of their screen. The app then identifies advertisers' products in the broadcast, allowing the viewer to explore product images, read descriptions and buy the things they want, right on their iPhones."

Said OUTtv president, Brad Danks: "We are absolutely thrilled to be the first broadcaster working with Zazum. We were looking for a new way to integrate our advertising partners into our 'Men's Fashion' show. Zazum's application is perfect because it is so seamless and easy to use. We love it because it allows our viewers to take immediate action on a product while not disrupting the flow of the programming for the rest of the audience. Our sponsors love it because they can get an immediate response to their ecommerce platform."

Tarek Al-Azbat talks about the new NB MAN collection on OutTV's Men's Fashion Insider (Season 1).